P3C/03 "BEACH CLUB"The BEACH CLUB captures the free and fun spirit of summer. The translucent acqua blue of the animation ring mirrors the seas color, while the dash of yellow on its iconic multi layered dial hints at the warming and restorative powers of the sun! It is safe up to 100m deep thanks to its screw down crown. Its automatic movement will indifferently use your swimming stroke or the hard smack of the beach ball to kinetically power your watch. The hands and

M1B/01 captures the casual yet sophisticated weekend style - a juxtaposition of cleverly contrasting materials inspired by the marks of industry

the M3/08 is ready for anything

Try this for size then

smells and sights of engines being pushed to their limits

The M3/08 is for the fearless few that don’t shy away from something new

P1B/01M is the timeless P1B/01 with a factory fitted metal bracelet

The four layers of alternating discs in shades of grey and copper elements use the “additioner principle” to indicate time by adding 0+

The ‘Most Advanced Yet Acceptable’ (MAYA) notion plays a significant role in SEVENFRIDAY designs and the ME-Series is no exception

we thought we’d also have a GREEN version

adding to the series’ modern look and feel

Offbeat and Underground…

paired with exclusive sunglasses including a backpack