The Interaction FieldMost business models are transactional. They are focused on a specific exchange. They match riders with drivers, sellers with buyers, hosts with travelers. They thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that is small, nimble, and doesn't care much about its brand, and it either rushes past you or mows you down. In The Interaction Field, branding expert and author Erich Joachimsthaler

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His research interests

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Jason Harris

Performing SWOT and PEST analyses

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Publication of the first volume of the Diaries leads 'the coven'

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An invaluable archive of the best and most creative work produced by the European dvertising and design industries